I was recently contacted the by some entrepreneurs, to incorporate variety of achievements and accolades. Soon after, I started obtaining requests from folks, asking what i believed created my web site stand out. There are number of of things, however i feel the subsequent is pretty much as good a solution as any:
I normally don’t chase Google for search traffic. Instead, I write completely and exclusively for folks. This offers me the liberty to jot down the way i would like to. It also gives me a huge advantage over the vast majority of marketing bloggers, who SEO their ideas, rather than write directly and exclusively for the reader.
Allow me to explain.
Google rewards over-long content naturally
The problem with that, is that your readers value briefness! Remember, they are busy. They want to get the key information they need, quickly and easily. They want you to get to the point. However, Google’s algorithm needs lots of words in order to work.
The guys at SEO Congress recently suggested 1500 words were the sweet spot and it wouldn’t surprise me if they were accurate. Others say 2000 words. So, bloggers are taking an idea which could be explained perfectly in little over 300 words, and stretching it out so that it’s 4 or 5 times longer than it should be. That’s why there’s so much over-long content out there on the web. So many waffle words. So much unnecessary fluff.
Google certainly rewards the over use of so-called keywords
To make it possible for the Google’s algorithm to have a clue what you’re writing about, it requires you to repeat certain words over and over again. More often than you would normally do. You got to put them in the title, in the subheadings, in the image alt tags, in the body copy, in bold, in italics etc.
Of course, that’s not part of natural writing! It’s annoying to the reader. It weakens your message as readers wonder why you keep repeating certain words too often annoyingly. Google could like it. Folks don’t. As it is people that who purchase from you, you’re shooting yourself within the foot. Don’t forget they are your customers.
Sure, Google’s formula is sometime super-easy to game. However People are more difficult to convert to a paying customer. They appear for value, insight, generosity of spirit. These are all basic human components.
In brief: If you’re troubled to make a connected community of readers, write for folks, not Google Algorithm formula. If you sell ads and want page impressions, write for Google. If you think that you’re writing for Google AND for folks, you’re not doing either as effectively as you may should be.
Let’s grow your business: At UK Digital Marketing Agency, we are here to assist you build a lots of prospering business, increase your sales and boost your profits.